Doné is a luxury outerwear brand born from a legacy of craftsmanship, passion and resilience. It is a testament to four generations of craftsmanship. Raised in a family of master weavers, dressmakers and textile artists, Doné’s love for fashion began at an early age. By six, she was sketching dresses and by seven, she knitted her first creation. Surrounded by strong women, Doné was inspired by their resilience, entrepreneurship and sense of community, which continue to form the foundation of the brand today.

After studying at the prestigious Central Saint Martins, Doné’s journey took her through a successful career in Events Management and raising a family. Yet, despite her achievements, she felt a deep sense of unfulfillment as her childhood dream of working in fashion was left behind. Driven by the belief that it’s never too late to chase your dreams, Doné decided to create a brand that blended the timeless elegance of British simplicity with the artistry of Turkish tradition.

Specialising in expertly crafted leather and shearling coats, Doné creates pieces that embody grace, refinement and versatility. Each coat is handmade, designed with a minimal aesthetic to empower the wearer with effortless confidence, whether navigating the city, embracing the calm of the countryside or stepping into the night. Doné’s made-to-order approach reflects a commitment to sustainability, reducing waste and ensuring exceptional quality in every garment. Rooted in the ethos of "buy less, buy better", the coats are designed to stand the test of time and be cherished for a lifetime.

Doné is more than luxury outerwear. It is a commitment to purpose, to resilience and to giving back. As a brand, we are dedicated to nurturing the next generation of entrepreneurs. A portion of each sale goes towards empowering young dreamers to pursue their ambitions and build their future, just as Doné has built hers.