Timeless Outerwear. Crafted with Purpose.

Doné is a London-based luxury outerwear house built on heritage, craftsmanship and quiet strength.

Founded by Doné Ogretici, the brand is a testament to four generations of artisans and to a dream that never faded.

Raised in a family of master weavers, dressmakers and textile artists, Doné’s fascination with form and fabric began early. By six, she was sketching; by seven, she had knitted her first creation. Surrounded by strong women who built with their hands and hearts, she learned that resilience and beauty are one and the same.

After studying at Central Saint Martins, Doné followed a successful path in events and family life, shaped by a culture that often asked women to choose convention over creation and to dream small.
Yet the fire within her never dimmed. Refusing to let her passion fade, she returned to her true calling: creating.

That quiet, enduring light became Doné — a brand born from persistence, guided by craft and fuelled by purpose.

Doné unites British simplicity with Turkish artistry, blending refined minimalism with generational expertise.
Each coat is handmade to order from the finest ethically sourced leather and shearling, designed to endure, empower and move with the rhythm of life.

Rooted in the belief that true luxury lies in intention, Doné champions the art of timeless design — coats to be cherished for a lifetime, not a season.

More than a fashion house, Doné stands as a personal oath to never give up on your dreams, and to give every woman access to timeless outerwear crafted with grace, purpose and integrity.

A portion of every piece sold supports young entrepreneurs, helping them build the future they once dreamed of — just as Doné built hers.

"I built Doné as a quiet rebellion — proof that softness can be strength.”
-Doné Ogretici, Founder and Creative Director